Technology has played a dual role in the expansion of counterfeiting and in the development of strategies to combat it.
On the one hand, it has made it easier for counterfeiters to produce and distribute fake products. The widespread availability of high-quality printers, scanners, and other tools has made it possible for counterfeiters to create products that are nearly indistinguishable from the real thing.
On the other hand, technology has also played a role in the development of anti-counterfeiting strategies. For example, RFID tags can be used to track the movement of products, making it easier to identify and intercept counterfeits. As counterfeiting becomes more sophisticated, brand owners need to develop new and innovative ways to protect their products. Technology will continue to play a key role in this effort.
Read more Innovative Strategies to Combat Counterfeiting: The Role of Technology
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